Why Timberland Boots?

• "That waterproof Original Yellow Boot™ was created for hard-working New Englanders, built from 39 components constructed via 80 separate steps, driven by form, function, and craftsmanship rather than the lure of fashion runways. " Article.                                                                                 

 "Intended for blue-collar workers, the Timberland boot was immediately popular. So popular in fact, that sales topping 400,000 led The   Abington Shoe Company to rename itself as The Timberland Company in 1978. The products that followed, and built upon this success, were never cheap (one late 1970s advertisement declares them to be, “A whole line of fine leather boots that cost plenty, and should”) but renowned for their quality." Article.

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